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EEAA BENCHMARDING SURVEY RESULTS 2005
Presenter: Melissa Prichard, Evaluation Solutions
EEAA has undertaken Industry Benchmarking since 2001, providing an up-to-date picture of Exhibition and Event activity, and building on information collected in previous years to identify changes and trends in the industry.
In 2005 the benchmarking study was taken online and included Organisers, Venues, Registration Companies, and Suppliers, both in Australia and New Zealand. The study collected information about individual Exhibition and Events from Organisers, Venues, and Registration Companies. Marketing Expenditure and Employment Profiles were collected from Organisers, Venues, Registration Companies and Suppliers. |
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